One of the best known quotations from the advertising and marketing business goes along the lines: “Half my expenditure is wasted. Trouble is, I don’t know which half.” Depending which side of the Atlantic you’re on, it’s attributed to US […]
One of the best known quotations from the advertising and marketing business goes along the lines: “Half my expenditure is wasted. Trouble is, I don’t know which half.” Depending which side of the Atlantic you’re on, it’s attributed to US […]